James has been producing professionally since 2001, and has been working with The Showstoppers since 2009. His productions have won five Fringe First awards, and been nominated for three Olivier awards. Since 2006 he has produced Dan and Jeff’s Potted Potter, including multiple West End and off-Broadway seasons, plus international tours. This success has been built upon with follow-up shows Potted Pirates, Potted Panto and Potted Sherlock.
Current productions include: Shakespeare Untold (with Shakespeare’s Globe), Upside Downton starring Luke Kempner, and What Would Spock Do? by Jon Brittain.
Previous productions include: Our Boys by Jonathan Lewis, The Lion by Benjamin Scheuer, Eric and Little Ern, Bill Hicks: Slight Return by Chas Early and Richard Hurst, The Alchemist by Paulo Coelho, Oliver Reed: Wild Thing by Rob Crouch and Mike Davis, and solo shows starring David Benson, Simon Callow, Natalie Haynes, Adam Kay, Chris Larner, Linda Marlowe, Phil Nichol, Jan Ravens, Hardeep Singh Kohli, Sam Wills and Sarah-Louise Young.
James’s book, So You Want to Be a Theatre Producer? was published in 2010 by Nick Hern.